A clear process. Predictable outcomes. No guesswork.
Every SpikeCrest engagement runs through the same four-stage framework. Each stage has defined deliverables, defined outcomes, and defined timelines. Clients always know what is happening and why.
Audit & research
Know exactly where you stand before spending a dollar.
The first action SpikeCrest takes on every new engagement is a comprehensive site audit. No strategy is built without a complete picture of the current situation.
What We Audit
- Site architecture and crawlability
- Keyword positioning and cannibalization
- Backlink profile quality and gaps
- Technical health — indexing, Core Web Vitals, schema markup, duplicate content
- Competitor ranking analysis across target keywords
What Comes Out
- A prioritized list of technical issues ranked by ranking impact
- A keyword opportunity map showing gaps your competitors have not filled
- A clear picture of your domain authority relative to the sites you need to outrank
The audit takes two weeks. It forms the foundation of every strategic decision that follows.
Strategy & topical map
Build the content architecture before writing a single page.
Ranking for isolated keywords does not build lasting authority. SpikeCrest maps the full topical landscape of your niche — identifying every subject cluster your site needs to cover to be treated as an authoritative source by search engines.
What We Build
- A topical map covering core commercial pages, supporting content clusters, and location or service area targets
- A keyword-to-page mapping that eliminates cannibalization and ensures every page has a clear ranking purpose
- A content calendar sequenced by priority — commercial pages first, supporting content next
What You Get
- A 12-month content roadmap
- A clear view of the full ranking opportunity
- A strategy that treats your site as a coherent authority, not a collection of isolated pages
Execution
Production, optimisation, and link acquisition — every month, on schedule.
Strategy without execution is a document. SpikeCrest executes against the plan every month with no gaps and no delays.
Content Production
- Every page is written to the topical map with subject-predicate-object sentence structure
- Internal linking connects every new page to the commercial targets it supports
- FAQPage schema is embedded on every published page
Technical Implementation
- Schema markup is implemented and validated monthly
- Indexing issues are resolved as they appear — not flagged in a report and left
- Core Web Vitals are monitored and remediated actively
Link Acquisition
- SpikeCrest acquires editorial placements in niche-relevant publications at DR 35 and above
- Every link is logged with DR, URL, and placement date in the monthly report
- Outreach targets sites with real traffic and real topical relevance — no PBNs, no link farms
On-Page Optimisation
- Pages ranked in positions 4–20 receive monthly optimisation passes
- Title, structure, content depth, and internal linking are updated against current ranking data
- Upgrade priority is set by conversion potential, not just ranking position
Reporting & iteration
Data that connects to decisions, not dashboards that collect dust.
Every month, SpikeCrest delivers a report that shows exactly what moved, what was produced, and what comes next.
What The Report Includes
- Ranking movement by keyword — position changes week over week and month over month
- GSC performance delta — impressions, clicks, average position
- Content output log — every page produced, published, and indexed
- Link acquisition log — every placement secured with DR and URL
- Next month’s plan — priorities for the coming 30 days based on current data
What Happens After The Report
- A monthly strategy call reviews the data together
- Priorities are adjusted based on what the data shows
- Content priorities shift as rankings move and gap opportunities change
Ready to see what SpikeCrest can do for your rankings?
Book a free discovery call. SpikeCrest audits your current position, maps your ranking opportunity, and presents a clear plan — before you commit to anything.
→ Book your free discovery call →