How Our Rehab SEO Process Works
Every engagement follows the same six-stage process. Each stage has a defined deliverable, a timeline, and a clear outcome. You always know where you are, what we are doing, and why.
The Six Stages
From Audit to Ongoing Growth
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1
Discovery & Audit Week 1–2
We begin every engagement with a comprehensive audit of your current digital presence. We review your website's technical health, your existing keyword rankings, your Google Business Profile status, your backlink profile, your competitor landscape, and your Google Analytics/Search Console data.
The discovery stage produces a written audit report with a prioritised action list. You receive this report before any work begins on your site. There are no surprises — you see exactly what we found and exactly what we plan to do.
What you receiveTechnical SEO audit, keyword gap analysis, competitor benchmark, GBP audit, prioritised 90-day action plan.
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2
Technical Foundation Weeks 2–6
Technical SEO is the foundation. If Google cannot crawl, index, and render your site correctly, nothing else works. In Stage 2 we fix every technical issue identified in the audit.
This includes: site speed optimisation, Core Web Vitals improvement, mobile performance, crawl error resolution, canonical tag review, schema markup implementation, XML sitemap submission, and robots.txt review. For most rehab center websites, technical work delivers measurable ranking improvements before any new content is published.
What you receiveTechnical fixes implemented, Core Web Vitals report, schema markup live on all pages, GSC errors resolved.
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3
On-Page & Content Optimisation Months 1–3
With the technical foundation in place, we optimise your existing pages and build the new pages your site is missing. This stage covers homepage repositioning, service page rewrites, location page creation, and title tag / meta description optimisation across the full site.
All content is written to E-E-A-T standards. Every page cites authoritative sources (SAMHSA, NIDA, CDC, peer-reviewed journals). Every piece of content is reviewed for HIPAA-safe language and YMYL compliance.
What you receiveOptimised core pages, new service and location pages live, meta data updated, internal linking structure improved.
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4
Authority & Link Building Month 2 onwards, ongoing
Content without authority does not rank in competitive addiction treatment markets. Stage 4 builds the backlink profile your site needs to compete.
We follow a strict sequence: linkable asset creation first, then Tier 1 placements (DR 40+ health and addiction publications), then Tier 2 support links. Anchor text follows our 30/25/15/30 distribution: 30% branded, 25% partial match, 15% exact match, 30% generic. We do not build links to money pages from cold outreach alone — we create assets that earn links naturally.
What you receiveMonthly link acquisition report, anchor text distribution log, new referring domain count, DA/DR progression.
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5
Local SEO & GBP Optimisation Month 1 onwards, ongoing
For most addiction treatment centers, Local Pack visibility is the single highest-value SEO outcome. Families searching "drug rehab near me" or "alcohol treatment center [city]" convert at extremely high rates.
Stage 5 covers: GBP optimisation, citation building across healthcare directories, local keyword targeting, review generation system, and location page creation for every service area.
What you receiveOptimised GBP, citations built across 30+ directories, location pages live, review workflow document, Local Pack rank tracking.
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6
Reporting & Strategy Reviews Monthly, ongoing
Every month you receive a full performance report. The report leads with wins — rankings gained, traffic increased, admissions calls tracked. It also covers what we are working on next and why.
We hold a monthly strategy call to review the report, answer your questions, and confirm priorities for the next 30 days. The strategist who runs the call is the one who did the work.
What you receiveMonthly performance report, keyword ranking table, traffic and conversion data, call tracking report, 30-day forward plan.
Common Questions
Frequently Asked Questions
- How quickly do we start seeing results?
- Technical and on-page improvements often produce ranking movements within 4–8 weeks. Meaningful organic traffic and admissions inquiry increases typically appear by Month 3–5.
- What do you need from us to get started?
- GSC and GA4 access, GBP access, existing content assets, and a 60-minute discovery call. We handle the rest.
- Do you provide contracts?
- Yes. All engagements are on a monthly retainer with a 3-month initial commitment. After 3 months, you continue month-to-month.
- Can we pause or cancel?
- After the initial 3-month period, you can pause or cancel with 30 days' notice. We will provide a full handover document so you never lose the work we have built.
Ready to Fill More Beds Through Search?
SpikeCrest builds the compliant, authoritative digital presence that wins organic admissions for addiction treatment centers.